Visit South Walton

In 2021, I designed custom illustrated merchandise designs for Visit South Walton's visitor center. We opted for a more playful look and feel to better reflect the mood of the destination, compared to the more austere designs they currently had in the store. I began by researching the 19 beach neighborhoods of Walton County to define an iconic symbol that represents each destination, which I then hand-illustrated. Using the tagline "Get Busy Relaxing", I also created 3 custom designs representing some of the main activities in South Walton – lounging in Adirondack chairs on the beach, biking, and live music. The designs were produced in a variety of different merchandise, such as t-shirts, towels, koozies, and stickers.