Birthplace of Beyond

WEBSITE LANDING PAGE DESIGN // UX DESIGN // UI DESIGN

Project overview
In my previous role at Zehnder Communications, a full-service advertising agency, we developed an internal brand campaign to promote awareness and communicate the company's mission. This campaign was inspired by the cities of 2 of our main offices – Nashville and New Orleans, places where the spirit of creative inspiration fuels our own inventiveness. Starting with a new tagline and accompanying logomark, we created the "Birthplace of Beyond", Zehnder's new sub-brand.  We produced brand swag for employees, out-of-home designs, web ads, promotional videos, direct mailers, and an in-office mural to proudly display our new tagline.   
Logo & merch
Building off the new tagline, I designed a logo inspired by the "Crescent City" of New Orleans. I incorporated celestial elements to allude to the notion of "beyond" in the tagline, as well as the 3 stars symbolizing Tennessee's tri-star flag. 
Lapel Pin
Lapel Pin
Go Cup
Go Cup
T-shirt
T-shirt
Digital Outdoor Board
Digital Outdoor Board
Web Banner Ads
Print Design
Promotional Mailer
Promotional Mailer
Holiday Mailer
Holiday Mailer
Promotional Videos

Promotional employee video – Assistant direction / co-production & custom animations

Promotional brand video – Assistant direction / co-production

Office Mural

More in this collection

Back to Top