Project overview
In my previous role at Zehnder Communications, a full-service advertising agency, we developed an internal brand campaign to promote awareness and communicate the company's mission. This campaign was inspired by the cities of 2 of our main offices – Nashville and New Orleans, places where the spirit of creative inspiration fuels our own inventiveness. Starting with a new tagline and accompanying logomark, we created the "Birthplace of Beyond", Zehnder's new sub-brand. We produced brand swag for employees, out-of-home designs, web ads, promotional videos, direct mailers, and an in-office mural to proudly display our new tagline.
Logo & merch
Building off the new tagline, I designed a logo inspired by the "Crescent City" of New Orleans. I incorporated celestial elements to allude to the notion of "beyond" in the tagline, as well as the 3 stars symbolizing Tennessee's tri-star flag.


Lapel Pin

Go Cup

T-shirt

Digital Outdoor Board
Web Banner Ads

Print Design

Promotional Mailer

Holiday Mailer
Promotional Videos
Promotional employee video – Assistant direction / co-production & custom animations
Promotional brand video – Assistant direction / co-production
Office Mural
