Project overview
I took on this project in 2023 as a freelancer, solely designing the brand identity from concept to production. I collaborated closely with my client, a newly self-employed small business owner, to establish a bespoke brand identity, including naming, messaging, logo, collateral, and strategy. The icon in the logo is inspired by the letter "G" in "Grandview" with an architectural style that suggests a building in perspective.
Brand story
At Grandview Tenant Advisors, we're a boutique commercial real estate brokerage that offers a personalized experience to our clients. We are dedicated to providing high-quality service and innovative solutions that prioritize our client's goals above all else.
Our company was founded by Brian Casey, who has years of experience in the industry and a passion for helping clients succeed. Grandview's foundation is built on relationships and service to our clients. We set out to create a firm that would prioritize these values and provide a level of service that's unmatched in the industry.
Grandview's brand identity reflects our core values. Both our name and our logo symbolize a shift in perspective and seeing the bigger picture when it comes to commercial real estate. Our branding is bold yet refined, just like our philosophy. Although we're a small firm, we strive to go above and beyond our competitors and make a greater impact in the Nashville commercial real estate community.
Logo set
I created primary and secondary logos along with accompanying brand pattern.
Marketing collateral
Property brochure
Property brochure
Property brochure
Business cards
Digital flyer
Social media graphics
Brand awareness post
Brand awareness post
Brand awareness post
