Explore Brookhaven

BRANDING & IDENTITY DESIGN // MULTI-MEDIA Brand campaign

Project overview
In 2019 while working at Zehnder Communications, the Brookhaven, GA Convention & Visitors Bureau hired us to establish their brand, starting from scratch as an entirely new organization. As the lead designer on this project, I developed custom branding and identity designs and collaborated with the creative team on a brand campaign to promote tourism to Brookhaven, including print and digital marketing collateral, out-of-home advertising, signage, and more. 
Brand strategy & discovery
Before starting with the design phase, we hosted an initial brand symposium, as a way to collaborate with leaders in Brookhaven on the direction of the brand. The symposium invitation featured a black and white monoline design to signify the blank slate we had to work with for this new brand. 
We also embarked on a discovery photoshoot of Brookhaven, to gather inspiration for the brand and produce content for future marketing campaigns. 
Brand & identity design
After visiting Brookhaven and experiencing it's natural beauty and strong sense of community, I designed a visual identity that embodied the look and feel of the destination. 
• The logo mark is an abstract depiction of the city’s geographical footprint
• Pattern and colors speak to the city’s green spaces and lakes
• Dynamic overlapping layers suggest an invitation to explore around every turn
• Interconnected shapes echo the sense of community among locals and guests
Business set
Business set
Print & digital campaign
Magazine ad
Magazine ad
Magazine spread
Magazine spread
Web banner ad
Web banner ad
Web banner ad
Web banner ad
Web banner ad
Web banner ad
Signage & out-of-home campaign
Illustrated Monument Signage
Illustrated Monument Signage
Illustrated Light Pole Banner
Illustrated Light Pole Banner
Outdoor Billboard
Outdoor Billboard
Atlanta Airport Ad
Atlanta Airport Ad
Atlanta Airport Ad
Atlanta Airport Ad
Atlanta Airport Ad
Atlanta Airport Ad
Sub-brands
Website icons
Web icon – Communities
Web icon – Communities
Web icon – Hotels
Web icon – Hotels
Web icon – Events
Web icon – Events
Web icon – Parks
Web icon – Parks
Web icon – Dining
Web icon – Dining
Web icon – Shopping
Web icon – Shopping
Web icon – Short-term rentals
Web icon – Short-term rentals

More in this collection

Back to Top